Rosso bought out Goldschmied's interest in the Diesel brand name in 1985 for US$500,000, becoming the sole owner of the company. After working with the company for two years, he used a loan from his father to buy a 40% holding in the company, which changed its name to Diesel, and marketed jeans under the Diesel brand and many others. In 1976 Rosso began working for a clothing manufacturer called Moltex, which was owned by Adriano Goldschmied. He later attended an industrial textile manufacturing high school in Padua. He used his mother's sewing machine to produce low-riding, bell bottomed jeans, which he would wear himself and sell to his friends for 3500 lire a piece. History Beginnings of Diesel ĭiesel founder Renzo Rosso began stitching jeans on a sewing machine at the age of fifteen.
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